Marketing Communications Ink

Putting Words, Images and Ideas to Work. Freelance Writing and Marketing Services.

“Spotlight On” Videos Get Your Message to Millions of PBS TV Viewers, Nationwide

Spotlight On: Concrete Reinforced Steel Video

Spotlight On topics run the gamut from food to fashion, health and science, to travel and animals … and everything in between! Click on the image to launch the story of rebar — a topic that might seem deathly dull, but watch how it was turned into a fascinating story. Now, imagine what we can do for you.

Spotlight On Video

Would you like to build awareness, image and brand, reaching millions of PBS viewers through the power of broadcast TV? I can help.

As an Associate Producer for Spotlight On, I can put your 2-5 minute video on national broadcast TV, enabling you to tell a complete and compelling story that educates and informs — and is ideal for building awareness, image and brand.

Attract new customers, shareholders, employees, or just buzz. It’s more affordable than you might think!

What is Spotlight On?

PBS Spotlight On program underwriters

A few of our past clients and underwriters.

Spotlight On programs are educational stories which air on PBS affiliate stations, in between main shows, (e.g., NOVA, Antiques Roadshow, Downton Abbey).

They’re entertaining and informative—not an overt commercial. And they’re the perfect showcase for a new technology, philanthropic cause, consumer education, or virtually any informative message you’d like to convey.

Two Low Cost, All-Inclusive Packages

We can adapt an existing video you may have or custom script and produce an entirely new story for you. Either way, your program is guaranteed to air at least 500 times and be viewed by 3+ million PBS viewers, minimum. We usually achieve about 2x those stats; and historically 40-60% air during prime time.

Following a 3-month monitoring period, we provide a PBS Audit Report detailing your actual results — markets reached, prime time vs. non-prime time airings, and viewership. Because Spotlight On videos are not commercials, your show cannot be TIVO’d out.

Best part? Many Spotlight On programs continue airing for months or even years beyond the 3-month monitoring window. And there’s never any up-charge, regardless of how many added airings or viewers your show achieves.

If we produce a new video for you, we also include high-res compressed files, at no added charge, that you can add to your website and social media channels, (e.g., YouTube, Facebook, LinkedIn), or air at conventions, shareholder meetings or even another TV channel.

Cash strapped? Many of our industry association and non-profit clients work with a corporate sponsors to underwrite the modest cost. We can seamlessly weave your sponsor into your story — a public relations WIN-WIN for you both.

Interested in learning more? Here’s a 13-minute sample reel. Sit back and enjoy.  Contact me for pricing and details.

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